The Basics of local SEO
So you have a website, it all looks nice and your contact details displayed along with a list of your services. It’s live on the internet for everyone to see, but you aren’t getting any enquiries, why is that?
SEO, or search engine optimisation is how your website is found, and it’s a vital part of gaining business via the internet.
You may have paid someone pots of money to make your business look good on line, or you may have a friend who is quite handy building websites. It’s a start, but without SEO it’s pointless. No one is going to find you when searching for your services.
It’s like opening a shop closing the shutters and not telling anyone where it is.
Most celebrants work locally, and won’t have a need to be found UK wide. This makes being found a much easier process. However, before we delve into local SEO, there are a few things you need to check with your website company.
Has the website been registered with the major search engines (Google, Bing. Yahoo?)
Have you or the person who built your website added Google analytics to your website? Are you familiar with Google analytics? It is an essential part of being found via the internet. If you don’t know what this is, in simple terms it will show you how many visitors you have looking at your site. There is a lot more to it but for now, this is enough of an explanation.
Are the URL’s SEO friendly? For the people who don’t know it’s easy to find out just go to your website and click on one of your menu links. Have a look in the browser top bar and see what appears.
For example, click on the link above on this page called ‘order your website’ in the main menu, then look above and you will see the link:
This is an SEO friendly URL, it describes the content of the page.
Do you have a sitemap and has it been submitted to Google and Bing etc?
All this needs to be addressed before you can start making changes to your site to be found locally.
Is your website mobile friendly? This is becoming more important everyday with more users viewing website via their phones and tablets. If you have Google analytics, you will be able to see how many people view via phone, tablet or desktop.
These basic changes are required if you want to head towards a successful website.
UKSOCDesign’s websites have all the above a standard.