A logo is an important part of your corporate branding. You need to stand out from the crowd and show your identity.
Many small businesses fail to see the importance of branding. All the serious businesses have branding and a logo that is consistant on all advertisments, business cards’ leaflets and any other form of marketing they use.
Image is important, and your image should attract the clients you want to work with.
Your logo and your branding are essential business markting tools, a logo is not just a pretty picture it needs thought and research.